Hi, I’m Charlene Lertlumprasert!
A product designer specializing in product discovery across B2B and C2C audiences.
Over the years, I’ve crafted solutions that simplify discovery and help teams work smarter. Currently, I’m at Microsoft, helping small businesses discover and buy the right products. Before that, I designed for Nordstrom and Fjord (Accenture Song).
Campaign Experience
2024 • Nordstrom
✴ On the product discovery team, I led a redesign to simplify shopping across marketing emails and Nordstrom’s site, increasing purchases and engagement among 7M highly engaged customers
Size and Fit
2024 • Nordstrom
✴ Introduced the size and fit feature, helping customers quickly find items in their size. This boosted engagement and cut annual returns by $474M.
Purchase order management tool
2022 • Nordstrom
✴ As the only designer, I redesigned an internal tool used by 3,500+ Nordstrom employees to create purchase orders in one place. This made selecting products and managing orders easier, helping teams make better decisions and work more efficiently
USCIS redesign
2020 • Fjord (Accenture Song)
✴ Designed a platform for 20,000+ immigration officers to access complete applicant information and simplify complex processes. By clarifying designs, focusing on key features, and improving data sharing, we helped officers make better decisions and give the right benefits.
